Italian luxury brand Mi Piaci has patented a nanotechnology that manipulates 24-karat gold and infuses it into a luxury collection of fur and leather goods. The revolutionary technique has been named Precious Surface, and unlike the topical treatments of gold foiling or gold leafing, it actually infuses real gold directly into the textile, creating a surface that is quite literally worth its weight in gold.
“Each type of surface takes various amounts of gold to achieve the best results," managing director Mackenzie Valk told ELLE.com. "Our team of artisans have spent years honing this skill and come from lifetimes spent in the fashion and jewelry industries.”
The process begins with gold bullion slabs. Then, gold atoms blend with the surface of the materials, leaving the texture of the silk, fur, or leather unaltered minus a new solid gold color.
“Our customer is looking for something new, something exciting, a way to differentiate themselves in a marketplace that is overly saturated with handbags clad with designer logos,” Valk said. The range includes classic top-handle carriers, sleek clutches ($1,695–$17,495), and leather-and-alligator cuffs ($265-$465). The fur collection (starts at $20,000) was designed in collaboration with Roberto Masci, a Chanel and Fendi fur veteran, and consists of one-of-a-kind fur coats, jackets, gloves, handbags, and scarves. The brand has done one-off custom gold furs for Fendi and custom gold handbags for Gucci, but this is their first marketable retail collection.
For more information or a closer look, visit mipiacivenice.com
Supporters call it “natural” and “sustainable.” Opposers say it’s cruel and inhumane. But whichever side you fall on, there’s no denying that fur had a major presence on the fall 2013 runways this past month, being hailed as one of the biggest trends for next season.
Striped, dyed, embossed, and manipulated, the sheer amount of real animal fur we saw this fashion month was more overwhelming than we remembered from seasons past. We scoured through every single photo of every single collection that walked this season and found that a startling 70% of the designers who showed during fashion month used fur in at least one look. Several collections, including those by Altuzarra, Marc Jacobs, and Louis Vuitton, incorporated fur into over 20 looks. Others still, like J.Mendel, Marni, and Giambattista Valli, used fur in more than 30.
And then there was Fendi. Karl Lagerfeld apparently had some fuzzy vision happening while designing the Italian label’s fall line: Every single look from the 40+ piece collection featured multiple instances of fur usage, including (but certainly not limited to) coats, handbags, sunglasses, shoes, and even mohawk-esque hair pieces made of dyed fox. Needless to say, there were zero PETA pie-ings reported.
So is it safe to say that fur has finally fallen back into favor? Wearing fur has always been a hot button issue. Once considered the most regal and luxurious of materials, the animal rights movement first brought attention to the alleged wrongdoings of the fur trade in the late 1970s. In that same vein, the Internet age has beckoned an onslaught of viral anti-fur videos showing the horrific living (and dying) conditions of innocent animals skinned alive for their pelts–inspiring a new generation to think anti-fur. Veganism, more prevalent than ever amongst health-freaks and animals lovers alike (see: Anne Hathaway), promotes a lifestyle completely devoid of eating–or wearing–anything that once had a face. Not to mention the city of West Hollywood, California’s historic ban on the selling of fur products, slated to go into effect this September.
According to Keith Kaplan, executive director of the Fur Information Council of America, the case against fur is due mostly to a lack of education–and the fashion world is at the forefront of changing those misconceptions. “Designers have done their homework,” he told us via email. “They have come to recognize that the fur industry is committed to the humane and responsible treatment of animals and that no industry is more highly regulated at local, national, and international levels.”
Kaplan went on to describe fur as an eco-friendly option, calling it a “natural, renewable, biodegradable resource”–and thus a smarter choice than synthetic fur, which he says is petroleum-based, non-renewable, and manufactured in such a manner that “releases harmful chemicals into the atmosphere.”
Furthermore, “fur has a unique and unparalleled richness and texture that even the best of faux cannot replicate,” says Kaplan–which may explain why Marc Jacobs chose to show almost cartoon-like, stuffed animal-looking stoles for fall, made of very real animal fur.
Of course Vogue editor in chief Anna Wintour has made no secret of her penchant for the real stuff and is often credited with introducing it back into fashion. Countless verbal and physical attacks from anti-fur protesters (including a raccoon carcass-bombing during dinner) haven’t dissuaded the first lady of fashion from using it in her editorials since she began her rein in the late ’80s.
But were the fall runways a sign of the fashion industry going green, or something more sinister? PETA‘s Danielle Katz told us that fur-friendly designers, such as Karl Lagerfeld, “use dead animals for shock value” and that, as far as the general public is concerned, “fur remains as popular as a cold sore.”
Katz could be on the right track about the latter. After all, it was our shock at the prevalence of fur at shows like Lagerfeld’s Fendi that lead us to investigate fur’s current social standing in the first place. As for the public’s opinion, is the general populace really looking for a tube of Abreva big enough to wipe out the fur industry–or is the fashion industry simply responding to society’s fever for fur?
We consulted data polling site Gallup.com for the cold, hard, fur facts. Gallup’s most recent survey on the subject, conducted in May 2012, asked participants whether they considered wearing fur morally acceptable. Of the 1024 people included, a resounding 60% saw fur as morally acceptable–a 4% increase from the same poll taken one year earlier. However, in 2012, only 35% believed fur to be morally wrong–a 4% decrease from the 39% who were totally anti-fur in 2011.
There are of course, as with any poll, various factors at play here, including the age, education, and income of the participants. But if these numbers say anything, it’s that fur’s approval rating has only increased in the past year–and the fashion industry, per usual, is totally in tune.
But what say you? Will you be clamoring for real-fur everything next season and turn your cheek at your house pets’ third cousins, or would you rather save the animals but potentially upset Mother Nature in doing so? Can there ever be a middle-ground when it comes to fur in fashion? We want to hear what you think.
Pierre Mathis / MAXPPP via EPA file
The happy couple poses for photographs after their wedding at the Basilica of Saint Epvre in Nancy, France, on Dec. 29.
Adelaide Drape-Frisch, the newest Archduchess of Austria, looked a lot like a Russian bride from the pages of "Anna Karenina" when she wed Christoph of Hapsbourg-Lorraine, Archduke of Austria, on Dec. 29.
Afp / AFP - Getty Images file
Adelaide Drape-Frisch smiles with her father Philippe Drape-Frisch and her sister Alienor Drape-Frisch in front of the Saint Epvre Basilica before her wedding.
While 24-year-old Christoph has royal roots as the son of Archduke Karl Christian of Habsbourg-Lorraine and Princess Marie Astrid of Luxembourg, 22-year-old Adelaide is the daughter of French diplomat Philippe Drape-Frisch.
Jean-christophe Verhaegen / AFP - Getty Images file
The groom's mother, Archduchess Marie-Astrid of Austria (left), donned a blue suit once worn by her mother, Grand Duchess Josephine, to her son's nuptials.
But no one would've known she lacked a royal pedigree last Saturday, when she looked luminous in a wintry white gown with fur flourishes designed by French couturier Diane Lelys.
Pierre Mathis / MAXPPP via EPA file
Christoph and Adelaide Drape-Frisch met at a Catholic school where they spent time between high school and college.
The young couple tied the knot in a civil ceremony at the Hôtel de Ville in Nancy, France, on Friday before walking down the aisle in a religious service at the Basilica of Saint-Epvre in Nancy with more than 1,000 guests in attendance.
May 2013 bring many more royal weddings (and babies) our way!
Furs for weddings are adorable! Here are some ideas to wear for weddings:
Fabulous Chinchilla Wrap / Cape (available in blue)
Beautiful White Fox Wrap / Cape (available in other colors)
See more at www.kaufmanfurs.com
Marc Kaufman Furs
We take custom design orders :)
Fur ponchos and fur capes are great for casual attire, parties, or formal wear depending on the style. Its elegant look is timeless and beautiful and will always be adored in many generations to come. Come see our website for more fur ponchos and fur capes.
Two Tone Demi Mink Knit Mink Cape with Hood
Mahogany Knit Mink Cape with Hood
Black Rabbit and Mink Cape Jacket
Brown Knit Mink Cape with Tails
Tri Color Knit Mink Cape in Earth Tones
Dark Brown Cashmere Cape with Sable Fur Trim
Black Cashmere Cape with Chinchilla Fur Trim
Since 1910 the Marc Kaufman Fur Family has been manufacturing fur coats and fur jackets in NYC , designing luxury furs, repairing luxury furs and altering along with providing cold fur storage and fur cleaning for fur stores and individuals. With over 100 years of fur expertise 'Marc Kaufman Furs 'A Name You Could Trust for All your Fur Needs'.
'Experience Does Matter'
World renowned for our luxurious furs and craftsmanship, our fur coats are worn by socialites, celebrities, hip hop artists and just ordinary people that want to be warm and look beautiful. When you purchase a fur at
Marc Kaufman Furs NY you know that you are getting a quality fur coat, backed by reliability, great customer care and service.
Marc Kaufman Furs in NYC has the most complete selection of the finest fashion fur coats: full length mink coats, mink strollers, mink jackets, fox coats, fox jackets, sable coats, and sable strollers. And for the softest in furs we have the finest Mink coats, Mink jackets, Chinchilla coats, Chinchilla jackets, Lynx coats, Lynx jackets, Sable coats, Sable Jackets and many other types of fur jackets and fur coats. A full range of fur colors including mahogany mink, black mink, and whiskey mink. All furs at very attractive prices. We can also customize a color to your individual taste.
Buying a Marc Kaufman Fur is the Perfect Luxury Gift to give your loved one. During Christmas,Your Anniversary, a Birthday, Mothers Day or just saying I Love You, surprise them with The Best Gift Idea, a Marc Kaufman Fur.
Our Designer Furs come from different parts of the world. We have some of the most beautiful Italian designed fur coats,some French designed fur garments and some beautifully designed fur coats from our NY fur designers. I must say we have a beautiful fur collection.
Special Orders is our Specialty. We can take a collar from one fur coat, a sleeve treatment from another fur coat, a color from another fur coat, It's all your Choice.
Our New Russian Designer Fur Coat Collection is coming August 2012. We have developed, with the help of a Russian Fur designer, the most exciting fur collection too be previewed this year. With over 50 furs styles to choose from, our designs will be unique and individual. Only one fur sample per style will be available for purchase.
Marc Kaufman Furs has a modern cold fur storage vault and a special fur cleaning facility all in NYC. This fur cleaning facility was designed to clean furs, clean leathers and clean shearlings. Special fur cleaning methods were passed down from 3 generations of Kaufman's.
Expert Fur Remodeling, we offer many designer styles that will modernize your older fur. Let us take your old and tired fur coat and make it look new again.
Fur is no longer just for warmth on the coldest of days, furs has moved into the hot 'must have' fashion category and is worn from day to night and across all seasons.
Purchasing a Marc Kaufman Fur is a perfect Luxury Gift for your Lady or for your Man. Every time they wear this Marc Kaufman Fur, they will feel the warmth and memory of their gift from you and the occasion that this gift was given.
Used Furs Wanted we are looking to purchase, buy or trade your unwanted used fur coat or used jacket. Marc Kaufman Furs has a beautful collection of used fur coats and used fur jackets. Check out our estate fur link at top of website.
Terms and Conditions: Please note all sales are final. If you are not 100% pleased with your new fur purchase, Marc Kaufman Furs will issue you a Marc Kaufman Fur credit for the amount that was paid. This credit has no cash value. This credit can be used to purchase a fur from Marc Kaufman Fur at any time up to the amount of the credit. Sorry, no cash or credit card refunds
You don't need to wait for a Fur Sale to buy a fur, Marc Kaufman Furs always maintains the very best pricing.
Marc Kaufman Furs NYC
208 West 29th st.
New York NY 10001
212 563 3877
These cute little capelets are perfect for weddings, special occasions, parties, or anywhere trendy. Just snap them on your shoulder and you are ready to go. These would look stunning with wedding dresses, evening gowns and cocktail dresses. But it would also top off any outfits to give your look an edgy style. Check them out:
Wedding White Fox Fur Wrap Only $395
Evening Black Fox Fur Wrap Only $395
Trendy Violet RaccoonFur Wrap Only $395
Evening Raccoon Fur Wrap Only $395
Marc Kaufman Furs NYC
208 W 29th Street
New York, NY 10001