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Joe Namath’s Fur Coat is the Talk of the Town

New York, NY – The legendary NY Jets quarterback “Broadway Joe” Willie Namath wore a show-stopping hooded coyote fur coat with white fox trim from local furrier Marc Kaufman Furs when he participated in the Super Bowl XLVIII coin toss on Sunday, along with New York Giants great Phil Simms. To say that his presence didn’t go unnoticed would be the understatement of the year. According to the Internet, Joe Namath’s coyote fur coat was one of the biggest stars of the night. It even has its own Twitter account.

Joe and his coyote fur coat with white fox lining starred in this Super Bowl XLVIII pre-game promo Broadway Joe Namath in his coyote coat from Marc Kaufman Furs with Giants great Phil Simms at Super Bowl XLVIII Broadway Joe, followed by daughter Jessica, showing off his 1969 championship ring. Joe has the distinction of being the only player to lead the New York Jets to a Super Bowl and is known for his swagger on and off the field.

It was January 12, 1969 and Super Bowl III was the third AFL-NFL Championship Game in professional American football, and the first to officially bear the name “Super Bowl”. After winning the coin toss, Namath led the Jets to one of the most iconic upsets in American sports history in a 16-7 win over the Baltimore Colts and was named the game’s MVP.

Joe in his famous fur look on the sidelines during his glory days with the NY Jets

In the following years, Joe originated the fad of wearing a fur coat on the sidelines and off, a habit which was adopted by many players after him. At 70 years young, Joe continues to rock his signature look, to the delight of generations of Jets fans.

“Broadway Joe” lived up to his name when he arrived at Met Life Stadium in East Rutherford, New Jersey on Sunday wearing a hooded coyote fur, with his beautiful daughter Jessica on his arm, clad in a fox jacket, proving he had lost none of his swagger.

Joe Namath and his daughter Jessica Namath in coyote and fox furs from Marc Kaufman Furs

Grinning from ear to ear in his coyote fur coat, Joe Namath tossed the coin before the team captains had made their coin-toss selection and referee Terry McAulay caught it before it landed.

Seattle won the toss anyway, and deferred.

Joe Namath with third generation furrier Marc Kaufman in midtown Manhattan last week

Jessica and Joe Namath picked out their stylish fur coats at a local NYC furrier four days before the big game.

Legendary NY Jets quarterback Joe Namath trying on a gorgeous blue mink piece at Marc Kaufman Furs’ midtown Manhattan showroom

Joe tried on half a dozen fur coats in Marc Kaufman’s midtown showroom before settling on the now famous coyote/white fox piece he wore to the big game.

Joe Namath in Marc Kaufman Furs’ Midtown Showroom, 2014 In high demand: Marc Kaufman, owner of Marc Kaufman Furs in Midtown with a coyote and fox coat similar to the one he sold Joe Namath last week (credit: CBS 2)

For anyone who thinks that they can pull of the same look as Broadway Joe the coat will set you back about $3,000.

Get the Joe Namath look — Check out Marc Kaufman Furs’ new collection of Russian sable coats, mink strollers, fox jackets, Canadian lynx jackets, American lynx jackets, knit mink capes, and chinchilla coats or create or design your own mink coats, fox coats, or any type of furs and we can custom make fur garments to your specifications.

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White Rex Rabbit Cropped Sleeve Jacket with Fox Fur Collar, exclusively from Marc Kaufman Furs in NYC

Marc Kaufman Furs in New York City, NY ships your fur purchases and rentals to wherever you may be: Chicago, Illinois, Detroit, Michigan, Buffalo, New York, San Francisco, Los Angeles, California, Minnesota, Seattle, Washington, Philadelphia, Pennsylvania, Taos, New Mexico, Atlanta, Georgia, Portland, Oregon, Park City, Utah, Idaho, Vermont, Maine, New Hampshire, Wyoming, Montana, Aspen, Colorado, Missouri, Anchorage, Alaska, Moscow, Russia, London, UK, England, Seoul, South Korea, Geneva, Gstaad, Lausanne, Zurich, Switzerland, Germany, Paris, Chamonix, France, Austria, Italy, Dubai, UAE, Hong Kong, Beijing, Shanghai, China, Tokyo, Osaka, Japan, Toronto, Whistler, British Columbia, Quebec, Canada, Helsinki, Finland, Stockholm, Sweden, Copenhagen, Oslo, Norway, Melbourne, Sydney, Australia, Amsterdam, The Netherlands, Singapore; to all 50 States, and just about anywhere else in the World! With over 2000 quality furs to choose from, and the option to design your own, Marc Kaufman Furs of NYC has the most extensive online fur selection in the World.

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“Broadway” Joe Namath makes headlines in a Marc Kaufman Fur

Broadway Joe Namath, the real star of Super Bowl XLVIII

Originally published: January 29, 2014 8:54 PM       Updated: January 29, 2014 11:28 PM         By BOB GLAUBER         [email protected]

Joe Namath Fur Coat Super Bowl 2014

All these years later, and New York still lives within Joe Namath. It will be that way until he takes his final breath. The former Jets quarterback will always be Broadway Joe.

“I feel a part of the history of the city, and it will always be a part of me,” Namath said in an interview with Newsday. “I’m still tickled to share that Broadway handle, because I know the sparkle, the energy. It’s a positive vibe. Anytime you’re on Broadway, it’s just full of energy, and you don’t get that anywhere else.”

It has been 45 years since Broadway Joe led the Jets to the greatest upset in NFL history, a 16-7 win over the Baltimore Colts in Super Bowl III at the Orange Bowl. The Jets haven’t gotten back to the Super Bowl since then, which makes Namath’s moment more mythical — and more of a painful reminder of the Jets’ futility. They have been to four AFC Championship Games since Namath famously wagged his index finger to the sky while jogging off the field on that amazing day in Miami.

Now that the Super Bowl is in the New York area for the first time, Namath has returned from South Florida to his ancestral NFL home to enjoy the festivities and relive memories of his iconic accomplishment on Jan. 12, 1969. A lifetime ago in years, perhaps, but the memories remain vivid for Namath and his teammates.

“I’m excited to spend time, rub shoulders and visit with the folks leading up to the game,” said Namath, who will make a few public appearances and will be at MetLife Stadium Sunday night for Broncos-Seahawks in Super Bowl XLVIII.

“The week leading up to the game is one of the best, if not the best, in sports. There isn’t a loser yet, and everyone’s so damn happy to be there and the competitive spirit. It will be good feeling that energy again the way only New York can do it.”

Guarantee changed NFL

Namath is largely responsible for the spectacle that Super Bowl week has become, all because of an impromptu moment during a speech at the Miami Touchdown Club three days before Super Bowl III. He was being heckled by some fans, and Namath, growing agitated, guaranteed the Jets would win.

“It wasn’t preplanned or anything,” Namath said. “It just happened.”

Former Jets center John Schmitt, who lives in Brookville, remembers the first moments of the fallout from Namath’s prediction.

“The next morning, I’m sitting at one table with my wife, and Joe’s with his girlfriend, a beautiful woman named Suzie Storm,” Schmitt said in a telephone interview.

Schmitt noticed coach Weeb Ewbank walking up to the table, a newspaper under his arm, and looking angry.

“Joe says to Ewbank, ‘Is there something wrong?’ So Ewbank opens up the Miami Herald and points to the headline that says, ‘Namath Guarantees Win.’ Then he says, ‘Joseph, did you say that?’ ”

Namath says he did.

“Weeb is just tearing into him,” Schmitt said. ” ‘Why’d you do it? You know what they’re going to do with this article? They’re gonna put it up on their wall and they’re gonna go try to kill us.’

“Namath calmly looked at Ewbank and said, ‘Coach, you’ve been telling us for two weeks we’re going to win. I just told them what you’ve been telling us.’

“Weeb just walked away and shook his head,” Schmitt said.

More than four decades later, the guarantee still resonates. The Jets’ shocking win helped legitimize the 9-year-old American Football League, which until then had been considered vastly inferior to the more established NFL. Namath’s place in history was assured.

“It meant a lot because nobody thought we had a chance,” Namath said.

 

Still an A-list celebrity

Even now, at 70, Namath remains immensely popular, a larger-than-life figure swarmed by well-wishers and autograph seekers whenever he goes out in public. Especially in New York, where he has been referred to as Broadway Joe ever since teammate Sherman Plunkett, a massive offensive tackle, started using the nickname for Namath during their days together in New York.

Namath, a Jet from 1965 through 1976, has a website that uses his popular moniker — BroadwayJoe.tv — and remains involved in a handful of commercial endeavors, including “The Joe Namath Cooker” and “Joe Namath Steaks.”

Namath actually did appear in a Broadway play, “The Caine Mutiny Court Martial.”

It was one of several well-publicized off-field ventures for Namath, who was one of the most magnetic media figures of his, or any, era. There were television advertisements, including one in which he was shaved by an obscure actress named Farrah Fawcett in a Noxzema commercial. He posed in pantyhose for a magazine ad. And there were plenty of pictures of his ventures into Manhattan, where he enjoyed the night life.

Namath loved the lifestyle back then, but if he were playing today, he might not have become the kind of charismatic figure he was during his day. In today’s world of social media, where every public moment, and even some private ones, can be beamed worldwide in seconds, Namath said he might have begged off.

“In today’s climate, I’m not sure the players can relax as much as we did back then,” he said. “Away from the practice area, out by the swimming pool, out to dinner visiting. It’s a lot more difficult for the players to relax. So no, I wouldn’t .

“Let’s not elaborate on whether I could or not. I wouldn’t attempt it. Of course not. There’s a time to be on stage and do what you need to do, but there’s a time to be offstage and do what you need to do privately.”

 

No regrets

Namath wouldn’t trade his own life for anything, though. Not the football career. Not the off-field opportunities. And especially the Super Bowl experience.

“I can remember George Sauer and I were sitting on the sideline during Media Day at practice several days before the game, and George looked over to me and said, ‘Man, the enormity of all this, it’s amazing.’ It wasn’t big by today’s standards, but it was big to us then. It was the biggest thing in our lives at the time.

“It was the biggest chance we had for a dream to come true to be a champion. You play pee wee ball, junior high, high school, college. Each time you’re climbing the ladder trying to get to that next level.

“I was a kid watching football on black and white TV. You visualize yourself back then winning a championship, and we were able to do it. That was a special time, just an amazing time.”

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@marckaufmanfurs

White Rex Rabbit Cropped Sleeve Jacket with Fox Fur Collar, exclusively from Marc Kaufman Furs in NYC

Marc Kaufman Furs in New York City, NY ships your fur purchases and rentals to wherever you may be: Chicago, Illinois, Detroit, Michigan, Buffalo, New York, San Francisco, Los Angeles, California, Minnesota, Seattle, Washington, Philadelphia, Pennsylvania, Taos, New Mexico, Atlanta, Georgia, Portland, Oregon, Park City, Utah, Idaho, Vermont, Maine, New Hampshire, Wyoming, Montana, Aspen, Colorado, Missouri, Anchorage, Alaska, Moscow, Russia, London, UK, England, Seoul, South Korea, Geneva, Gstaad, Lausanne, Zurich, Switzerland, Germany, Paris, Chamonix, France, Austria, Italy, Dubai, UAE, Hong Kong, Beijing, Shanghai, China, Tokyo, Osaka, Japan, Toronto, Whistler, British Columbia, Quebec, Canada, Helsinki, Finland, Stockholm, Sweden, Copenhagen, Oslo, Norway, Melbourne, Sydney, Australia, Amsterdam, The Netherlands, Singapore; to all 50 States, and just about anywhere else in the World! With over 2000 quality furs to choose from, and the option to design your own, Marc Kaufman Furs of NYC has the most extensive online fur selection in the World.